Tuesday, March 18, 2008

Effective E-mail Marketing

We talk about online marketing, it's mean refer to Search Engine Optimization and PPC. Email marketing one of the most powerful methods to reach potential customers and to attract existing customers coming back .In Email marketing , most of the mails are spam but careful strategy need not be problem.

There are a number of tricks to a successful email marketing and by which you can improve your results. The key to success,most commonly lies in the planning stage – if this is your first foray into email marketing then is prepared to treat it as a test run.I am mentioning ten rules to keep in mind before start to email marketing.

Determine Your target

This might be clear, but having a goal in mind will help to focus your efforts. There are many effective uses of an email marketing from increasing brand awareness to pushing a new product. Each of these uses typically demands a different campaign with its own style and its own components.

Your Email List

There are a couple of key. YOUR opt-in list will produce better consequences than the use of somebody else's list. If you have taken the time and put in the effort to grow your own list, then the members of that list will already have some degree of awareness for you, your products, and your website.

Observe Performance Techniques

Tracking the performance of any advertising campaign should be foremost in your mind. This is the only true method of determining its worth and is the only way you can optimize your advertising to generate the best possible results. Web analytics are an absolute must-have, and with the wealth of affordable and even free choices available today there is no reason not to have a good analytic package in place.

Prepared Your Website

Directing visitors to your website is only a portion of the battle ahead. Once a reader clicks through the links in your email, you then need to be confident that your web pages are optimized to complete the sale. Conversions rates need to be high on the pages you direct traffic to, but you also need to target the traffic to the most appropriate pages and vice versa.

An Effective Subject

The subject of your email is the first thing your readers will read, and you need to ensure that it won't be the last. Human spam filters can be just as difficult to avoid as software spam filters, even for genuine email.

Content of Email

Finally we reach the main body content of the email. That it's taken to point six to do so is an indication of how important the planning and preparation stages are. The subject line has hopefully driven a good portion of your list to open the email, and those readers should be intrigued enough to want to read more.

Give Hyperlinks to Your Site

The entire of your email is to get readers to click on links and visit your website. Include two or three links in the body of your email and make sure they are relevant without being too obvious. Lead readers to click the links rather than directly point it out and find something more effective than “click here” to use as your anchor text.

Time to Send Your Email

The time you send your email can have a significant impact on its effectiveness. During the night, most people's emails fill up. In a lot of cases, this can mean that your reader will be faced with tens of emails in the morning, many of them rubbish. This leaves a very real chance that they will simply ignore or delete your email without noticing who sent it, what it is about, or whether they have any interest in reading it.

Check Email

Initially, send a test email to yourself, friends. Once you have done this and are happy with how your email looks, you should then move on to send a second test email to a small selection of your list. This gives you ample opportunity to make any last minutes changes according to how this small test run performs.

Observe, Optimize, and begin Again

Being careful not to send emails too recurrently, you should send regular communication to your list. An unloved list will be more likely to unsubscribe and readers become most responsive after approximately seven items of communication from you. Monitor results, check bounce rates, and look for ways that your campaign could be improved.

Hope all these things help you to promote your business online.